Kirsten McNeill is a Coordinator on the Content & Community team at Social Media Group.
The social shopper is not a new phenomenon, but the scale and scope of the new social shopper is much greater. This shouldn’t come as a surprise considering new smartphone technologies and group buying sites. A recent study from Barclay reported that sales driven by social media influence is expected to double within the next 5 years. This is obviously a trend that shouldn’t be ignored; now let’s take a look at who and what is a social shopper.
According to Commerce in Motion, a social shopper is a consumer who regularly uses social networks and apps, smartphones and location-based services as part of their shopping lifestyle. Essentially, these shoppers are using technology to create the social interactions that they would have found in physical malls and stores, in the comfort of their own home.
Take a look at the Infographic from SteelHouse below to see where social shoppers are visiting and engaging.
The infographic shows that 55% of consumers are sharing their purchases on social networks, with Facebook, Twitter and Pinterest taking the top spots, making these essential networks to be engaging on. What’s even more noteworthy is the conversion rate of Facebook vs. Pinterest. Pinterest has received a lot of hype this year and looks to be the top network converting social shoppers to customers, with 59% of users having purchased an item they saw on the site.
Are you on Facebook, Twitter and Pinterest? If so, have you seen an increase in website/mobile purchases since engaging on these channels?