Jordan Benedet is a Manager on the Client Strategy and Innovation team at
Social Media Group.

I originally became aware of the interactive video platform Qwiki in December 2010 when researching innovative new online platforms for an internal initiative at SMG we call “Innovation Camp”. The original deck I presented to my colleagues is embedded at the end of this blog post.

Qwiki really stood out to me as a rising star because it integrated various media formats, such as images, video, and maps on specific topics into one cohesive and seamless user experience. The added content recommendation algorithm at the end of each Qwiki turns the platform into a gateway for users to visually explore related information with ease. Qwiki is just over two years old, and has raised $10.5 million in funding to date. Their platform is currently accessed by approximately 1 million people per month.

Bing was apparently on the same wave length as me; as they have been in talks with Qwiki for over a year to tightly integrate Qwiki functionality into Bing search results. Now when you search for certain topics on Bing that contain a Wikipedia entry, a Qwiki link is also visible and easily playable in line with search results. Brilliant!

Qwiki on BING

Doug Imbruce, the CEO of Qwiki, recently stated that “We’re finally completing the vision … of a 360-degree publishing platform … the embedding-side of Bing proves that we can create the kind of massive scale and distribution that can help us change, and forever improve, the way the world gets information.”

Bing has been focusing on creating a seamless user experience for their visitors, and I think they have done a great job of integrating an external platform into their search eco system. One surprising tidbit of information is that no money has been exchanged during this deal yet, as the value of integrating the platforms was high enough to make both parties extremely happy to proceed.

Whats Next For Qwiki?

This integration should really help Qwiki expand awareness, raise additional funds, and continue to grow into the ultimate interactive publishing platform.

Qwiki has been quiet over the last year as they developed the second iteration of their platform. They recently released a Qwiki Creator tool that allows users to make their own interactive qwikis by uploading specific types of content. A full developer API will also be available which will allow content creators to mass produce qwikis at scale from their own content.

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