Content Marketing is the latest buzzword – but what does it mean for marketers?
Webinar Overview – How Content is Changing Everything
Disruption. It’s one of the most common buzzwords used to describe the social web. But when we use it, we have largely been referring to technology and platforms – broadband web access, YouTube, Twitter, Facebook. But what about content? In some places, there’s too much, in others, not enough – causing major problems for established business models. In this presentation we’ll explore how content is emerging as a major challenge (and opportunity) for marketers, how progressive programs and partnerships are changing the way branded content moves across the web, and how it can effectively be used to earn attention and shift marketing from push to pull in a billion-channel universe.
Here’s what you’ll learn:
- What is Content Marketing?
- Why should I care?
- What can I do with it?
- How do I find my target audiences?
- What kinds of results can I expect?
- What do I need to get started?
About the Presenter
Leona Hobbs, Vice President & Partner. With over a decade of experience in communications and marketing, Leona leads the SMG account teams and provides social media and digital communications counsel to SMG clients. A specialist in digital communications and social media marketing, Leona frequently speaks about Internet-powered communications to students and at conferences. She is an advisor to the Public Relations Program at Loyalist College and a volunteer organizer of the Toronto Girl Geek Dinners and PodCamp Toronto. In 2010, Leona received The International Alliance for Women World of Difference 100 award in the Community category.