In today’s billion-channel universe, the traditional ‘interrupt and repeat’ approach to advertising is in serious trouble (thank goodness!). After years of intrusive pop-ups and pre-roll ads, brands are realizing that they not only must compete with entertainment-quality content, but earn their consumers’ attention by delivering relevant, valuable, and remarkable information. Enter Content Marketing.
What is Content Marketing?
Content Marketing is about changing your approach from push to pull. It’s about designing quality, aligned content that is highly targeted to an interested audience that is already in ‘content consumption mode’. It’s about being the right thing, in the right place, at the right time. Ultimately, it’s about cutting through the clutter.
Today, after years of paving the way with content marketing beta programs on platforms like Outbrain, Digg, and Twitter, SMG is pleased to formally announce Content Marketing as part of our full service integrated digital offering.
A recent Content Marketing campaign developed and launched by SMG generated:
- 375 million impressions
- 700,000 clicks (0.22% CTR)
- 6,000 content downloads (conversions)
- Average Cost Per Click (CPC) of $0.16 and Average Cost Per Thousand (CPM) of $0.48 (98% lower than historical Search PPC costs)
Head over to our Resources page to get the latest SMG Content Marketing Case Study.
Want to learn more?
Register for our free webinar, “How Content Marketing is Changing Everything”, where I’ll be joined by C.C. Chapman, co-author of “Content Rules“, on January 31st, 2012 @ 12PM EST. Presented by Social Media Group and Social Media Today.
Or, if you’re in the San Francisco Bay Area during Social Media Week, come by SAP’s Palo Alto offices, where I’ll be delivering a session all about content marketing and how it’s truly changing everything.
Want to find out how SMG can help your content marketing efforts? Click here!