What is marketing automation, and why should you care?

Marketing automation is highly controvesial; it refers to a new class of software designed to lower costs and increase revenue by automating both marketing and (gasp) customer engagement processes. There are a number of different solutions in the market, but in all cases they generate massive amounts of data that need to be crunched.

Can software do as good a job as a person? By making an effort to streamline efforts and boost revenues, do we risk losing the human touch, and does that even matter? It’s a hot debate that will only get hotter as more MA software hits the market.

Join me and find out next week on the latest installment in the Social Media Today Best Thinkers Webinar Series, Tuesday September 27th at 12EDT/9PST. Click HERE to register.

We have an impressive panel set up to debate the pros and cons of marketing automation – representing the pro-MA perspective will be Lisa Arthur, CMO of Aprimo, a marketing automation company.  Arguing the “con” case will be Mike Volpe CMO of Hubspot, an inbound marketing software company.

Join us next week on Tuesday for this free webinar – register here!

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