I’m really excited to be able to share something really cutting edge with those of you who were unable to make my BlogWorld Expo session last week. I’m going to be delivering a webinar that shares our learnings in working with emerging social platforms to scale social media and demonstrate very serous ROI (especially around earned social). Please join me on Friday October 29th at 1pm EDT (it will also be available on demand) for a webinar being offered by Bulldog Reporter’s PR University. Here’s the official blurb:

Social media placements are great, but are they really helping you reach your PR and marketing objectives? Are they driving clicks to your web site, boosting awareness of your key messages and ultimately driving sales? If not, you may want to learn more about a fast-rising trend: paying for social media placements.

What are the do’s and don’ts of correctly—and cost-effectively—combining paid social media into your PR mix? Join PR University for an exclusive webinar with Maggie Fox to get all the answers you need to implement a wildly successful paid social media program

You can sign up here, and I hope you can join me!