We were surprised and overwhelmed at the response to our recent blog post detailing our unlimited vacation policy. We were inundated by calls from media – radio, national print and television. This story obviously hit a chord with folks. The CBC did a piece on the policy that ran across the country, and we’d like to share the link with you. However, the story really focused on how “unlimited” doesn’t really mean “unlimited” (which I guess is true – the policy isn’t about letting people be on vacation five days a week – that wouldn’t be a job, that would be a very generous unemployment benefit).

I think our staff did a great job of conveying the accountability that makes this policy work – we have a fantastic, hardworking team, and that really shone through (nice work, guys!). I also want to stress that this is about rewarding that hard work. I’m going to do something that feels kind of weird and quote myself,

Sometimes your work blends into your life (working late or on weekends, doing what you need to do to deliver quality results). Why shouldn’t your life blend into your work (taking an afternoon off to spend with your kids)? …No more worrying if you have enough vacation time saved to keep yourself healthy. Take time when you and your family need it; you have earned it.

We know that to be the best in a business that is disrupting the worlds of advertising, PR and increasingly business consulting, we need fantastic people that will go the extra mile to deliver awesome. The policy that we introduced in September is about attracting and retaining that awesome, and we think it’s going to work very well from us. One of our main proof points? Netflix has been doing this for a decade.

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