Looking to build an online community for your company’s products or services? Learn from the amateurs who build communities rooted in interest and passion for a topic:

They pick a simple technology they know how to use. By coincidence, this is also a simple technology their audience knows how to use.

Amateurs don’t try to grow big. They focus on making the community fun rather than huge. If they don’t want more members, they don’t try to get any more members.

Amateurs don’t abandon the community when they find a new job, or get given a promotion, or their work load picks up. They make the time every day (or evening) for the community.

(Via Future Changes)