ZDNet: Social media RFP template separates strong from the weak

Maggie Fox, January 18 2010

One of the trickiest challenges for a company seeking out third-party social media help is determining which consultants or agencies are jumping on the social media bandwagon (aka pushing snake oil) versus those that have a strong pedigree in the practice. With social media being a fluid, sometimes hard to quantify business endeavor, a lot of senior management leaders who are far removed from the industry may not know exactly what to look for in their social media programs or might have a hard time translating buzz words into real-world metrics. To try and help companies combat these issues, Social Media Group, a long-standing consulting firm, has made available a Social Media RFP Template that should help companies separate the strong from the weak…. [Read the full article]