Comments on: New FTC Guides: disclosure comes to the social media masses http://socialmediagroup.com/2009/12/01/new-ftc-guides-disclosure-comes-to-the-social-media-masses/#utm_source=feed&utm_medium=feed&utm_campaign=feed Helping Business Navigate the Social Web. Fri, 17 May 2013 15:09:56 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Social Media Ethics: Competitor Relationships Should also be Disclosed — Very Official Blog http://socialmediagroup.com/2009/12/01/new-ftc-guides-disclosure-comes-to-the-social-media-masses/comment-page-1/#comment-6736 Social Media Ethics: Competitor Relationships Should also be Disclosed — Very Official Blog Tue, 23 Nov 2010 03:07:00 +0000 http://socialmediagroup.com/?p=2650#comment-6736 [...] The Social Media Group published an overview for companies on compliance with the FTC guidelines: [...] [...] The Social Media Group published an overview for companies on compliance with the FTC guidelines: [...]

]]> By: Jeff Sayre http://socialmediagroup.com/2009/12/01/new-ftc-guides-disclosure-comes-to-the-social-media-masses/comment-page-1/#comment-5960 Jeff Sayre Thu, 07 Jan 2010 13:23:44 +0000 http://socialmediagroup.com/?p=2650#comment-5960 Leona- Your article made me think about how disclosure is a difficult issue for Twitter users. With 140 character maximum in each Tweet, space is at a premium. So, I wrote this blog post proposing one possible solution: <a href="http://jeffsayre.com/2010/01/06/introducing-twitter-disclosure-slashtags/" rel="nofollow">Introducing Twitter-disclosure Slashtags</a> Leona-

Your article made me think about how disclosure is a difficult issue for Twitter users. With 140 character maximum in each Tweet, space is at a premium.

So, I wrote this blog post proposing one possible solution:

Introducing Twitter-disclosure Slashtags

]]> By: Introducing Twitter-disclosure Slashtags http://socialmediagroup.com/2009/12/01/new-ftc-guides-disclosure-comes-to-the-social-media-masses/comment-page-1/#comment-5959 Introducing Twitter-disclosure Slashtags Wed, 06 Jan 2010 23:35:20 +0000 http://socialmediagroup.com/?p=2650#comment-5959 [...] New FTC Guides: disclosure comes to the social media masses [...] [...] New FTC Guides: disclosure comes to the social media masses [...]

]]> By: Leona Hobbs http://socialmediagroup.com/2009/12/01/new-ftc-guides-disclosure-comes-to-the-social-media-masses/comment-page-1/#comment-5824 Leona Hobbs Tue, 01 Dec 2009 19:19:24 +0000 http://socialmediagroup.com/?p=2650#comment-5824 Hi Heidi - While I'm not a lawyer, I would suggest that if you're a Canadian company doing business in the U.S. and establishing material relationships with people online, you comply with the FTC Guides. While you may not expose your own business, you may expose the individuals you're engaging in your campaign or your clients. I think it is going to be easiest for brands to adopt a disciplined approach to asking participants in campaigns to disclose and monitoring to make sure your campaign participants are complying and not making false claims. Hi Heidi – While I’m not a lawyer, I would suggest that if you’re a Canadian company doing business in the U.S. and establishing material relationships with people online, you comply with the FTC Guides. While you may not expose your own business, you may expose the individuals you’re engaging in your campaign or your clients. I think it is going to be easiest for brands to adopt a disciplined approach to asking participants in campaigns to disclose and monitoring to make sure your campaign participants are complying and not making false claims.

]]> By: Leona Hobbs http://socialmediagroup.com/2009/12/01/new-ftc-guides-disclosure-comes-to-the-social-media-masses/comment-page-1/#comment-5823 Leona Hobbs Tue, 01 Dec 2009 19:10:10 +0000 http://socialmediagroup.com/?p=2650#comment-5823 Hi Craig - Thanks for your question. We don't have any regulations like the FTC ones in Canada. However, the best Word of Mouth marketers abide by the <a href="http://womma.org/ethics/code/" rel="nofollow">WOMMA Code of Ethics</a> regardless of geography. And for those individuals blogging and participating in social media, it has always been a best practice to disclose your affiliations regardless of your geography. Hi Craig – Thanks for your question. We don’t have any regulations like the FTC ones in Canada. However, the best Word of Mouth marketers abide by the WOMMA Code of Ethics regardless of geography. And for those individuals blogging and participating in social media, it has always been a best practice to disclose your affiliations regardless of your geography.

]]> By: Heidi http://socialmediagroup.com/2009/12/01/new-ftc-guides-disclosure-comes-to-the-social-media-masses/comment-page-1/#comment-5821 Heidi Tue, 01 Dec 2009 18:58:46 +0000 http://socialmediagroup.com/?p=2650#comment-5821 We are a Canadian company with many US clients. Does this legislation include companies like ours? We will of course comply, but I have to ask how much power would the FTC have to enforce this law upon foreign entities? As for a Canadian equivalent (previous comment) I am not aware of any such law in place or in discussions in Parliament, so I too, am interested if you know of any. Thanks for explaining this to us in lay terms. Heidi Nabert Co-Host of http:///www.DivorcedDadWeekly.net We are a Canadian company with many US clients. Does this legislation include companies like ours? We will of course comply, but I have to ask how much power would the FTC have to enforce this law upon foreign entities? As for a Canadian equivalent (previous comment) I am not aware of any such law in place or in discussions in Parliament, so I too, am interested if you know of any. Thanks for explaining this to us in lay terms.
Heidi Nabert
Co-Host of http:///www.DivorcedDadWeekly.net

]]> By: Craig Stark http://socialmediagroup.com/2009/12/01/new-ftc-guides-disclosure-comes-to-the-social-media-masses/comment-page-1/#comment-5820 Craig Stark Tue, 01 Dec 2009 18:39:43 +0000 http://socialmediagroup.com/?p=2650#comment-5820 Thanks for posting. Is there a Canadian equivalent guideline in the works? Thanks Craig Thanks for posting. Is there a Canadian equivalent guideline in the works?

Thanks

Craig

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