Part of being involved in social media is about passing on what you know and sharing what you’ve learned. For us, that means giving talks, seminars and webinars. For you, it means putting faces to SMG names and hearing industry-leading case studies with the opportunity to ask questions and learn how to apply practices to your organization.

Look out Calgary. SMG’s Leona Hobbs will be heading west this March for Western Canada’s most comprehensive social media conference presented by  The Canadian Institute; Managing Social Media: Practical Solutions and Legal Strategies for Maximizing Success and Minimizing Risk. She is part of the Faculty along side the likes of Joseph Thornley, Chairman & Chief Officer, Thornley Fallis and 76design, Peter Hartl, Manager, Corporate Web Communications, TELUS, Diane Begin, Communications Specialist, Northern Alberta Institute of Technology, Rob Cottingham, President, Social Signal and Bradley J. Freedman, Partner & Intellectual Property and Technology Law Practice Leader, Borden Ladner Gervais LLP among others.

Leona’s presentation is called “Oh No, It’s Gone Viral!” What to Do when Things Go Wrong. She’ll cover proactive approaches to handling crises online so your ‘OH NO’ is more like, ‘oh no, good thing we got this covered’. Leona will also talk about correcting inaccurate or misleading statements about your brand online, using social media to protect your brand and defend your business and using social media to be a part of customer conversations rather than a passive bystander.

The conference is targeted towards VPs, Directors, Managers, Officers, Specialists and Coordinators of Corporate Communications, Web/Electronic/Intranet Communications, Marketing, Public/Community/Media Relations, Brand Strategy and Development, Chief Privacy Officers, Compliance Officers and Mangers, Communications, Marketing and Technology Lawyers, Employment Lawyers, Human Resource Professionals and Social Media Consultants. That’s a lot of people. So why not get your department to budget a little extra room for your attendance as an early holiday ‘surprise’?!

Canadian Institute Managing Social Media conference runs from March 9-10, 2010 at the Carriage House Inn, Calgary.


  1. Looking forward to seeing Leona there! I’m co-chairing the conference the day Leona, Joe and Rob are speaking 🙂

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