Social Media: Enter the Twitterati

admin, November 24 2009

SMG was interviewed recently for an article in Canadian Business. Read the full story here!

“The incident served as an important lesson to brand managers everywhere: with the advent of the Twitterati, a public-relations disaster is only ever 140 characters away. Moreover, your loss could be your competitor’s gain. “Twitter provides instant feedback for brands, and that can mean both positive and negative things,” says Leona Hobbs, director of communications for Toronto-based Social Media Group. “It’s important to listen and monitor what is being said, because you’ll be able to act on things early, which is key.”…” read more