Our team of experts on last week’s Social Media Today webinar decided to add more colour to the palette by not only leaving marketing and PR blended on the communications canvas, but adding IT, Human Resources and <gulp> customer service to the mix. What did you think dear listeners?

If you missed it, the Social Media Today webinar was moderated by Maggie with participants Peter Kim, Managing Director, North America at Dachis Group, Cathy Brooks, communications expert and founder of Other Than That and Paul Gillin, writer, speaker, online marketing consultant you can click here to give ‘er a listen.

The topic was When PR and Marketing Collide but it began with a marriage proposal from Robin Carey, Social Media Today to Maggie Fox. See? Our social media experts are deeply committed to joining forces in efforts of mass collaboration. A lot of ground was covered including predictions of where social media is going in the next 18-24 months.

The panelists pretty much agreed that the introduction of social media has interrupted the traditional flow between earned and paid media but are they truly stepping on each others toes? Should social media be opened right up for employees or simply shut down due to lack of training and its unpredictable nature? The conversation that transpired may surprise you.

We are living in the 21st century, but it seems like our audiences are responding to marketing from the past. Back to the Future? Hear why. Predictions are, that moving forward, more money will be spent on earned media and social media. Want to know why? And how does 17th century marketing even blend in the digital age?

If every employee is a broadcaster at home or at work, who should really speak on behalf of a company especially in the face of new communications rules by the FTC? And does social media place every employee into a customer service role? As if this webinar didn’t sound interesting enough, measurement, ROI, integration of paid and earned media was also discussed.

Head over here, turn up the volume and feel free to send us feedback!

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