Comments on: Building Channel, or Why Microsites are a Bad Idea

By: Facebook: All Your Eyeballs Are Belong To Us!

Facebook: All Your Eyeballs Are Belong To Us! — Wed, 25 Aug 2010 00:31:57 +0000

[...] how we told you it was time to stop building microsites, think like a broadcaster and build channel? Well, big brands have been doing that very successfully. In fact, according to this article in [...]

By: I Think I'm Over Creating Microsites — Des Walsh dot Com

I Think I'm Over Creating Microsites — Des Walsh dot Com — Mon, 29 Mar 2010 07:16:56 +0000

[...] her post Building Channel or Why Microsites are a Bad Idea Maggie Fox is more definite – and definitely not in favor of microsites – arguing that [...]

By: The 2010 Social Media Marketing Ecosystem « Munich Web Week

The 2010 Social Media Marketing Ecosystem « Munich Web Week — Mon, 04 Jan 2010 23:03:16 +0000

[...] Microsites: Todd Defren and Maggie Fox both make compelling cases for companies to stop and think before investing in microsites. I agree. [...]

By: The 2010 Social Media Marketing Ecosystem | davefleet.com

The 2010 Social Media Marketing Ecosystem | davefleet.com — Mon, 04 Jan 2010 13:02:58 +0000

[...] Microsites: Todd Defren and Maggie Fox both make compelling cases for companies to stop and think before investing in microsites. I agree. [...]

By: mark

mark — Wed, 18 Nov 2009 18:25:17 +0000

I’m not sure I agree on microsites. Engaging users through a social media channel enables you to send them to a microsite to take part in a brand experience of some kind: a contest, promotion, whatever. you build the channel so you can efficiently market to them. isn’t that what “engage and activate means?” in fact you could do “private screenings” of special value add micro sites to your customers on your social media “channel”. your channel does not replace your content or promotion.

By: Linktipps zu Social-Microsites | rekombiniert.de

Linktipps zu Social-Microsites | rekombiniert.de — Mon, 16 Nov 2009 22:25:23 +0000

[...] möchte ich noch schnell verweisen, ebenso auf einige ältere, englischsprachige Artikel hier und da und dort, die seit einigen Tagen in meinen Bookmarks schlummern. [...]

By: Ted Morris

Ted Morris — Sun, 08 Nov 2009 20:47:11 +0000

Maggie, Your point is well taken. In a recent post on Communispace’s blog, Verbatim, I discussed “Owned Platforms”, in effect private label media. The most compelling example came from, no surprise, Procter & Gamble: “On October 7th, Procter & Gamble with the aid of its Canadian ‘mommy blogger’ community, launched Rouge Magazine a new magazine and online edition, into the US. It’s targeted to 11M households and “beauty-involved females.” The underlying objective is to build a massive database using the information of those that will be engaging with the brand across multiple owned media platforms. Rouge is beyond freemium…it’s chock-a-block with coupons for P&G beauty products”.

P&G is now expanding it’s owned platforms to other product categories and is using various social media for their 21st century version of the soap opera. Enough said. Cheeers, TM.

By: Michael Sommermeyer

Michael Sommermeyer — Sun, 08 Nov 2009 19:54:16 +0000

Think like a broadcaster…Yes and no.

Yes: Think like a broadcaster who has created a channel that it hopes will return to view content. Promote that channel. Fuel the content and make it great.

No: Do more than a broadcaster. Engage and listen. Make it a feedback channel. Listen. Don’t just send out stuff and hope it sticks. Really work to create content people want to return to and allow them to help you develop it.

By: Clever environmental pressure campaign | MediaStyle

Clever environmental pressure campaign | MediaStyle — Tue, 03 Nov 2009 14:52:14 +0000

[...] The television ad is clever, polished and highly watchable. Produced by zig (a Toronto based ad agency) for free the ad will run on Canadian television in the run up to Copenhagen. However, I think the created of another wholly new climate oriented “micro-site” was an unfortunate choice. Social Media Group’s Maggie Fox wrote about this tactic yesterday in a post bluntly titled: Building Channel, or Why Microsites are a Bad Idea. [...]