Friday already. The SMG-ers had a big week. I hope yours was cool too.
I saw this video a while back and my friend Anne shared it on Facebook today. I think we all need quick hit of adorable ahead of our weekly SMG Roundup.
I’d be remiss in not mentioning that Facebook announced public status updates would be searchable on Bing this week. And in a related news, Twitter has inked a deal that offers Bing and Google Search access to their public status updates (Details at TechCrunch). It makes perfect sense given the that Pew Internet and American Life Project announced this week that 19% of Internet users use status updates (via Mashable). If you want to dig deeper into this news from the world of Social Search, check out the analysis from Charline Li and Jeremiah Owyang.
Coca-Cola has opened up voting for a team of three people to visit the 206 countries where Coca-Cola is sold in 365 days as the next stage in its Expedition206 campaign. The winning team goes on a global quest to find out what makes people happy and share their discoveries through the official campaign site and across Facebook, YouTube, Twitter and Flickr. (via Brand Republic)
Yesterday, SMG was proud to sponsor the afterparty at meshmarketing. It was an incredible lineup of speakers, workshops and heavy-hitters from the social media scene. I’ll migrate the #followfriday meme to the SMG blog and suggest you look up some of the wonderful speakers who had great insights – @kdpaine, @esotto, @danmartell and @jquipp.
Given my Internet services background and how much we rely on Yammer for team communication here at SMG, I was interested when Yammer experienced an extended outage earlier this week. For a time, Yammer was reduced to Twitter to communicate with its customers. Given how critical Yammer has become for business, it seems like a great opportunity for Yammer to take a look at thier systems for customer communication and ensure they’ve got redundancies in place in the event of an outage. Read about it on the Yammer Blog and at The Washington Post.
Finally, we are pleased as punch that our client Ford Motor Company has won the Society for New Communications Research 2009 Fellows’ Choice Award for Brand of the Year. From the SNCR release “Brand of the Year: Ford for its innovative use of social media to improve the way the company communicates with its stakeholders”. For more on this great news, please see the Digital Snippet on Ford’s SMPR site.