Well, they say good ideas never die, they just become retro. And in that spirit, we’re resurrecting the Social Media Roundup. We haven’t done one of these since well before I was hired here at SMG, but how hard could it be?
*cue ominous music and thunderclap*
Right. So here’s the goods; all the stuff that we found interesting in the last week or so.
Social Media Intelligence, Socialized
Social Signal celebrated its fourth anniversary in the social media consulting space by committing to open-sourcing all of the intellectual material they’ve built up since their founding. Their goal? ‘To build a field, and not just a business.’ A formidable task, but certainly a money-where-your-mouth-is move. Kudos!
The Beginning of the End for the Digital Divide?
Finland has become the first country to establish broadband internet as a legal right for all citizens, with a goal of 150Mbit access by 2015. Please direct future correspondence with Social Media Group to our Helsinki office.
The Most Talked About Brands
With an eye to a different take on Interbrand’s Best Global Brands, Sysomos ranked the Top 100 by Social Media mentions over the past month, putting Google, Apple, and Microsoft in the top 3. While this raw data is interesting, I can’t help but side with commenters who mused about a ranking based on interactivity and participation, rather than the passive ‘mentions’ provided.
Pepsi was the latest victim of #[insertbrand]fail over the weekend, over their Amp app for the iPhone, Before you Score. The app was lambasted for its poor portrayal of women, and its encouragement to share your ‘scores’ online. Pepsi was quick with the mea culpa, and even appended the #pepsifail hashtag to their apology post, ensuring widespread eyeballs.
Why the Twitter Firehose May Not Be Worth It
After news that both Google and Microsoft may be vying for access to Twitter’s firehose, unfiltered, Marshall Kirkpatrick over at RRW broke down the reasons the real-time engine may not be worth the big bucks.
How to Comply With the FTC in 140 Characters or Less
With the release of the FTC’s updated advertising disclosure guides last week, discussion ranged from ‘the sky is falling’ to ‘it’s about time’ to ‘weren’t we doing that anyway?’ Shel Holtz, meanwhile put his backing behind a standard for disclosure on twitter, where 140 characters may be a bit slim to get all your conflicts out in one post, and still get a message across.