Defrag is the first conference focused solely on the tools and technologies that are leveraging the “social” aspect of software to accelerate the “aha” moment. Defrag is not a version number. Rather it’s a gathering place for the growing community of implementers, users, builders and thinkers that are working on the next wave of software innovation.
When Eric Norlin and I first started talking about the event and how we might get involved, I remember him very clearly saying that Defrag wasn’t about case studies – in fact they didn’t want ’em. He wanted startling ideas that would start conversations and get people thinking. The conference format supports that nicely with a series of ten or 20 minute “POVs”, intended to encourage discussions and raise lots of questions.
I’m pretty jazzed about my session, I’m going to talk about some really interesting new physics research into mathematical “swarm” models and their potential implications for social networks and other online communities. Here’s my blurb; I worked out some of this material at last nights’ IgniteTO, but am looking forward to going deeper:
When the Followers Lead – Flock Behavior in Communities
Leaders lead and followers follow, right? Not always. Physics researchers have identified that a few well-placed, co-ordinated “followers” in a flock of birds can shift the direction of hundreds. What are the implications of that for businesses and online communities undergoing change? Can the followers lead?