Yesterday Scott Monty and I delivered SMG’s case study about “setting content free” at Ford to a pretty good-sized audience at Web 2.0 Expo in San Francisco. I’ve also uploaded the slides to Slideshare:
It was a really great discussion – and the audience was incredibly engaged. In fact, 14 pages of tweets were generated during the course of the presentation (using the #fordw2e hashtag), my favourite being the ones that asked us questions – while we were presenting
We also referenced the SYNC video that Lee and Sachi at Commoncraft created for Ford last year, though it was too big to include in the presentation – here it is in case you haven’t seen it:
I’d love to hear what you think – reviewing the presentation, did you find it interesting? Did you learn something?