Web 2.0 Expo Presentation: On Slideshare!

maggiefox, April 2 2009

Yesterday Scott Monty and I delivered SMG’s case study about “setting content free” at Ford to a pretty good-sized audience at Web 2.0 Expo in San Francisco. I’ve also uploaded the slides to Slideshare:

Setting Content Free at Ford – Web 2.0 Expo Presentation

It was a really great discussion – and the audience was incredibly engaged. In fact, 14 pages of tweets were generated during the course of the presentation (using the #fordw2e hashtag), my favourite being the ones that asked us questions – while we were presenting :-)

We also referenced the SYNC video that Lee and Sachi at Commoncraft created for Ford last year, though it was too big to include in the presentation – here it is in case you haven’t seen it:

I’d love to hear what you think – reviewing the presentation, did you find it interesting? Did you learn something?

Discussion

Julie Williams on April 2nd, 2009
Maggie, what I particularly liked about the Ford 'Sync' presentation was is simple prototyping style, very clear and succinct. Julie Williams Follow me on twitter.com/ecjulie
Ford Case Study | SnapDragon Consultants on April 18th, 2009
[...] It’s by Scott Monty and Maggie Fox at the Social Media Group. [...]
Ford one of Top Ten Brands Using Social Media | Social Media Group on July 28th, 2009
[...] “setting content free” at Ford this spring at Web 2.0 Expo in San Francisco. Among the good stuff: 5,000 unsolicited blog posts, almost 1.5 million views on YouTube and over 120,000 views on Flickr. [...]
Ford are right up there with social media marketing! » Harris Consulting Blog on July 29th, 2009
[...] of “setting content free” at Ford this spring at Web 2.0 Expo in San Francisco. Among the good stuff: 5,000 unsolicited blog posts, almost 1.5 million views on YouTube and over 120,000 views on Flickr. [...]

 







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