I’m prepping for an interview with CBC radio this afternoon, and in doing so have been looking up the latest stats on a number of things, all Canadian-focused. To that end, I’d like to share some Facebook stats I found on The Meaning of Web blog, gathered from the Facebook Advertising section.
Canadian Facebook User Statistics as of December 12, 2008
Canada has the most users outside of the United States, at more than 10.6 million. [that’s about 32% of the entire population of the country – including those too young and “too old” to be on Facebook]
Profile by age:
Canadian users between the ages of 13 and 19 = 2.7 million
19 to 25 = 3.3 million
25 to 35 = 3.2 million
35 to 45 = 1.5 million
45+ = 1 million
I found it most interesting that the 25 to 35 age group is larger by a significant number than the 13 to 19 age group (500,000 users), and that in keeping with findings from the Pew Internet and American Life project, there are more women than men on Facebook (5.6 vs. 4.2 million).