Comments on: World’s Largest Social Media Agency? Not this time.

By: MaximumCMO » Blog Archive » how social media does m&a: branding, creative branding, strategic branding, interactive marketing

Sat, 30 Aug 2008 03:41:54 +0000

[...] The Social Media Group had planned to acquire Livingston Communications, Geoff Livingtson’s firm. They announced their intentions and people in the social media world were aglow. [...]

By: Jim Tobin at Ignite Social Media

Jim Tobin at Ignite Social Media — Fri, 29 Aug 2008 13:25:06 +0000

Maggie (and Geoff),

I’ve been through similar discussions in my past and had deals that I was 100% sure would go through, but it so often comes down to different ideas of what being successful looks like. Good people with different ideas.

I’m sure it was hard for you both. But well handled.

~Jim

By: FIR Interview: Maggie Fox and Geoff Livingston, Part 2 : NevilleHobson.com

FIR Interview: Maggie Fox and Geoff Livingston, Part 2 : NevilleHobson.com — Thu, 28 Aug 2008 06:27:41 +0000

[...] Maggie Fox and Geoff Livingston announced on August 27 that the previously-announced acquisition of Livingston Communications by The Social Media Group will not be moving forward. In this brief interview, they address the reasons for calling off the deal and their approach to communicating the decision. [...]

By: Lucretia Pruitt

Lucretia Pruitt — Thu, 28 Aug 2008 03:52:31 +0000

You know, you guys did this in such an amazing way that it’s going to be the hallmark folks refer back to when figuring out how to step aside and make the right choice for both companies!

Kudos.

By: Peter Gold

Peter Gold — Wed, 27 Aug 2008 21:28:47 +0000

Practice what you preach; well done for the honesty and showing your clients how to communicate even when its not an enjoyable message.

I would have been saddened if you had NOT written this post!!

By: maggiefox

maggiefox — Wed, 27 Aug 2008 20:17:19 +0000

Thanks to everyone for their comments – onward and upward!

By: Happiness, Heroes and Relationships: 3 Lessons « Direct Marketing Observations

Wed, 27 Aug 2008 18:36:56 +0000

[...] they don’t mean because they stayed in the relationship entirely too long. Which leads me to Maggie fox and Geoff Livingston. They decided to not go through with their planned “merger”. They [...]

By: Fine Print » Blog Archive » The Parting Of The CEOs

Fine Print » Blog Archive » The Parting Of The CEOs — Wed, 27 Aug 2008 18:18:05 +0000

[...] Heard here, watched here, read here. [...]

By: Meryl Steinberg

Meryl Steinberg — Wed, 27 Aug 2008 17:56:46 +0000

Proves that Truth & Transparency doesn’t mean needing to air the juicy details. Ability to admit it wasn’t the right thing to do after all and withdraw with grace is an art we need to master if we are to make the world a better place. Good to see people can appreciate that. All the best to both you & Geoff.

By: It’s the culture, stupid | Optimistic Rebel

It’s the culture, stupid | Optimistic Rebel — Wed, 27 Aug 2008 17:24:34 +0000

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