Don’t feel bad if you missed the boat on this one. It’s obvious that people, me included, weren’t using this social tool to its potential. This is probably the reason why the folks at LinkedIn decided to hire the folks at Commoncraft to make a video about it. Why not? I can’t think of a more appropriate strategy in this case.
Another smart move was to post the videos on YouTube in two parts, here and here. Now, I’m not the biggest advocate of You Tube but it works in this case. LinkedIn Marketing has established a You Tube presence since October 2007. They have 37 other informational videos about their site, 4 favourite videos, 98 subscribers and in-depth contact information. There is room for comments, sharing and the added bonus of watching videos from other users that are related to LinkedIn. (Hopefully nothing inappropriate pops up). All in all, their Commoncraft video fits in nicely; there would be no reason to host it elsewhere.