November’s dinner is almost upon us – scheduled for this Wednesday, November 14th at Brassaii (dinner is $40 pp, taxes and gratuity included), Kate Trgovac will be speaking to our group about Virtual Worlds.

The popularity of virtual worlds is rising. Second Life is one of the most well-known with Canadian brands like Telus, Harlequin and Canada Post setting up a presence or holding an event, but what about other worlds? Habbo Hotel. Virtual Laguna Beach. Club Penguin. StarDolls. Sony’s Home. Billions of dollars are being invested globally in 2D and 3D immersive experiences. How will these experiences fit in with social networks? What’s the appeal? Should I be worried: as a marketer, a parent, a participant? Kate will share some of her thoughts on the rising popularity of virtual worlds and give an overview of a few of the more popular ones.

If you have any questions/topics that you’d like to see Kate address, please leave a comment on the TGGD blog.

This month we also have a little more room than usual, and Kate’s firm, Reinvent! Communications, will be sponsoring the evening and picking up the tab for ten students to attend. Please be sure to sign up on the wiki – see you then!


  1. Tbone

    I don’t have a comments about this post. (but Brassaii is yummy)

    I must say though, your profile pic is much nicer!

  2. Thanks. I thought we had agreed that your new nickname was going to be Uncle Tater?

    I <3 making fun of my younger brother!

  3. I am a freelance journalist interested in joining your Social Media Group.
    I just read Adam Huras’s, What I Am Doing Tonight, in today’s National Post. I would love to join you at your Toronto Greek Dinner 2008 hekd tinight. If I succeed in being there, I will see you tonight. If not, I look forward to join and meet you at your next meeting in Toronto.

    Best regards,
    Judy Batay

  4. Very interesting and helpful post.
    I add your blog in my Google Reader! 😉

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