(REPEAT) Back to basics! Welcome to the 15th edition of Social Media Today with Maggie Fox, the official podcast of the Social Media Collective;. In this episode we talk to Rohit Bhargava, Vice President, Interactive Marketing, Ogilvy Public Relations, and originator of the concept of social media optimization.

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Show Notes:
Rohit, author of the widely read Influential Interactive Marketing Blog, tells us a bit about what he does at Ogilvy, the kinds of services he is asked for by his clients and provides some insight into Ogilvy’s social media methodology. He explains the notion of social media optimization and we discuss whether blogging is dead, what the future of social media may hold for the enterprise, marketing, media and public relations and the importance of social media measurement.

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