Social Media Today Podcast – Debbie Weil

maggiefox, July 18 2007

Welcome EPS21 Social Media Today, the official podcast of the Social Media Collective. In today’s episode, we speak to Debbie Weil about the flurry of discussion surrounding her blog post and email soliciting comments for a client project: the GlaxoSmithKline Alli Connect blog.

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Show Notes:

This week Debbie Weil found herself uncomfortably embroiled in a flurry of discussion around both the ethics and seemliness of soliciting comments from the public at large and her colleagues in private for a client’s blog – the GSK-funded Alli Connect blog. In today’s episode she explains why she thinks there’s nothing wrong with encouraging people to visit and participate in a project you’re working on, expresses regret for the wording of her email to colleagues and points out that David Murray’s posting of that private correspondence raises some ethical issues of its own. Debbie and I speak frankly about what her client thinks about all of this, the success of the Alli blog and whether she’d do it all over again.

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Discussion

Dennis Howlett on July 19th, 2007
Live blogging the podcast: My goodness, she really slipped around the questions. Situational answers? Wow - she slips badly here. She says GSK didn't ask her to do so but she did say she suggested it to GSK. Ooooh - so it was a Bcc email? This is what I think you all call 'situational ethics.' Ooooh - and says nothing hidden - Bcc? Oh- so GSK doesn't care - who are these people? So she says. Tiny footnote. No comment.
The taint of Web 2.0 marketing and Office 2.0 « AccMan on August 3rd, 2007
[...] issue of GSKs weight loss drug and subsequent spat over Debbie Weil’s involvement led to Maggie Fox recording a conversation with Ms Weil. While there were plenty of interesting points, I found Maggie’s questions [...]
susan scrupski on March 12th, 2009
hey, where did the podcast go? i wanted to point to this today...

 







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