Welcome to the 16th edition of Social Media Today, the official podcast of the Social Media Collective. In this episode we talk to Paul Gillin, author of The New Influencers: A Marketer’s Guide to the New Social Media.

Click to listen:
podcasticon.gif

Do subscribe to our feed – we’ll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

Show Notes:
Paul and I talk about his background, how a link from Dan Bricklin showed him the power of social media and influencers, why he thinks the much-mocked Chevy Tahoe UGC campaign (as an aside – the previous link was in the top 3 Google results for “Chevy Tahoe”) was, if not a win, also not a loss for GM, what he tells his clients the risks are in this space. We also discuss whether most marketers can really make the shift from mass to minute, and how they’ll have to adapt to accommodate the shifts in the way we consume media.

To leave an audio comment, use the “my voicemail” tool to record direct from your computer’s microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog.

SMC Podcast Alley feed {pca-98374b14f8d1d5121d18320e6d8ee4fb}

My Odeo Channel (odeo/c5980d54f89f57b8)

Share this post!TwitterFacebookLinkedInGoogle+EmailReddit