Welcome to the tenth edition of Social Media Today, the official podcast of the Social Media Collective. In this episode we chat with Mike Prosceno, Vice President, Global Communications for SAP and social media evangelist.
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Mike explains his role in blogger/social media outreach at SAP and how he got there, “accidentally on purpose”, how he’s trying to explain what’s going on online and evangelize inside his organization, his take on the significance of social media to large companies, the SAP developer and business social networks, some of the benefits that SAP has accrued from these efforts, Mike’s plans for the future of internal social media from a communications perspective, his new blog, his decision to blog about exactly how and why business should use these tools & platforms in communications and how big he thinks the whole web 2.0 thing is. We discuss the fact that no one wants to know the ROI on lunch and Mike explains the concept behind SAP’s Sapphire events, which are social media in action – rather than top-down, the company has realised the value of fostering relationships within the ecosystem that surrounds them and lets the participants run the show.