Less than 5% of companies worldwide have a corporate blog On individual business objectives (i.e. increasing morale or networking – no word on marketing or increasing sales) blogs score worse than traditional methods on a value-cost basis (which actually makes me wonder what people are spending on these other items – blogs are relatively inexpensive)
Lewis surveyed 300 companies in 10 different countries, and because they found such low rates of adoption, shelved plans for larger-scale research. The document also outlines their four-step approach to determining whether you should set up a corporate blog and includes a number of confusing charts and wheels.
CEO blogging is also very much on the minds of the Internet this week, with this great and insightful article from Wired (hat tip to James Koole) and news that Jonathan Schwartz thinks all CEOs should be blogging within five years. But I have a question? What if they’re boring and/or can’t write? What would be the purpose of blogging then? If he means that all CEOs will be using blogging platforms as part of their SEC disclosure requirements that would probably be a lot more accurate/realistic.