I don’t mean to rain on anyone’s parade – but the whole notion of ghostwriting a blog pretty much completely destroys the purpose of creating a company blog in the first place (which is, mostly, to open up an authentic dialogue with your consumers for various reasons, with extreme emphasis on the word authentic).
If you’re just interested in SEO, I guess it could make sense, except for the fact that Googlejuice depends on links, and people link to blogs they like and engage with, and what kind of engagement potential is there in a ghostwritten blog?
Oh, and finally? Let us not forget the teeny, weeny issue of completely ruining your brand when people realize you’ve created a flog. Which is now illegal in Europe.
But maybe I’m alone on this one – thoughts?