I know that the concept of the Social Media Press Release is a new one – no problem, these things take time. However, does anyone else see the irony in this situation? This morning CNW Group put out a press release for the Canadian New Media Awards and though HTML, though a bloody webpage, it does not have any links and even worse? The one URL that’s listed – the URL for the CNMA website – is wrong (as I discovered when I cut and pasted it into my browser address bar).
I really do not understand why, in this day and age, any wire service or CLIENT would even consider that this would be an acceptable press release format (i.e. completely static). It’s absolutely ridiculous. Maybe they should just go back faxing it to me instead?