As far as I’m concerned, it’s required reading for anyone in the field. Can you poke holes in his arguments? Can you see the game from his side? Can you effectively rebut with hard facts? If not – you have no business trying to sell the notion of social media to your clients.
Which brings me to something else – for a while now, I have been pondering a podcast series (maybe 6 episodes, blissfully under 10 minutes each) in which a colleague of mine and I debate the merits of social media (he thinks it’s a fad/not worthwhile for business). The outcome? Who could say – but if social media can’t stand a little heat, it’s not very worthwhile. And I also like the idea of undertaking the debate (much as Andy has) in the social media space, where we all tend to be, let’s say, a little self-congratulatory at times.
So I’m going to go out on a limb. Lurkers? And I know you’re out there – remember, I obsessively review my stats – would you be interested in such podcast? What do you think we should call it? And throw out some hard questions – what should we tackle?