Standing on the “shoulders of giants” (i.e. Steve Rubel’s “Links for…”) here’s all the other stuff we didn’t get to this week, but which you should probably know:
1. One in twenty Internet visits went to social networking sites in September, and MySpace got 82% of them. The numbers came from Hitwise. You can read the whole MediaPost story here.
2. Apparently Dell
is “Joined the Electronic Dialogue” Thursday (I think that means they’re setting up a corporate blog).
1. Intel released a new Web 2.0 suite, called “SuiteTwo”. It includes the following open source social media tools: Socialtext (wiki software), NewsGator (an RSS aggregator), SimpleFeed (an RSS syndicator), and Movable Type (an enterprise blogging platform).
1. The growth of the blogosphere has slowed a little, according to Monday’s State of the Blogosphere report from Technorati honcho David Sifry. The doubling has slowed to once every 7.5 months or so, 55% of the 57 million blogs currently being tracked are “active” (updated in the last 3 months) and the number of blogs created daily has dropped to 100K, which David says is mostly thanks to agressive “splog” control (splog = spam+blog) from a peak of 160K in June (though I have repeatedly seen the peak daily number of 175K bandied around – where did that come from??)
2. Remember when I posted about the BrandIntel interview on Marketing Voices? One thing I forgot to mention (and probably the most interesting thing I got out of the whole podcast) was that Bradley Silver referred to blogs as “an aggregation of all media”, that is – in the past there’s been no place that feedback on products or entertainment can be published or shared that the market (companies) can consistently access. Until the blogosphere emerged, which they view as literally a goldmine of intelligence more than worthy of sifting through.
Friday November 3rd:
1. Securities and Exchange Commission Chairman Chris Cox has opened the door to dialogue about whether corporate blogs may be used to meet the SEC’s disclosure requirements for public companies. The cool part? He posted his thoughts on Sun CEO Jonathan Schwartz’s blog.
2. The Social Media Club released guidelines for writing a social media press release (though they weren’t the originators of this idea, apparently that honour belongs to Shift Communications).
3. And, it would seem that keeping consumers engaged is problematic for Web 2.0 advocates as well – in my opinion, many of them have may have forgotten that it’s not just the wrapper, it’s the content!
Have a great weekend!