This is a quickie post about something I read second-hand on Joseph Thornley’s blog. He was blogging last weeks’ Web 2.0 Conference, and the Friday afternoon keynote address by John Battelle on Blogs, Search and the Changing Media Landscape.

The promise of the web is the ability to know who you customers are and what they want and then draw them into converation [sic]. This requires business to think differently about retrn [sic] on investment. Marketing is about more than satisfying demand. It’s also about creating it. And how do you measure that?

Good question, and good point.