South of the border, the 2008 Presidential race is already being called the MySpace Election, which prompts me to point out an interesting factoid: according to a report on the Media Week website, 68% of the 55 million MySpace users are 25 or older. (While I don’t doubt the veracity of that data, supplied by comScore Media Metrics, I do question the author’s use of the term “contrasty” – I don’t think that’s an actual word.)

What does this mean? Well, mostly that people over 25 with similar interests also enjoy socializing with one another, and social networking sites that enable this will therefore be used by them. Not terribly complicated, really.

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