Still think it’s a good idea for someone to ghost write a blog?
Then perhaps you should read about all the bad press WalMart is getting for setting up a fake blog (I had originally noted that the prominent sponsorship badge to the right was a new addition. This was incorrect. The “Working Families for Wal-Mart” sponsorship of the blog has always been made clear. However, at issue is the fact that “Working Families” is actually an organization that Wal-Mart created. The whole trip was paid for by the company). Apparently the whole thing was cooked up by Edleman. You’d think they’d know better.
More bad press coverage available at:
Business Week Online