Well, I’ve rarely heard a better answer to the #1 fear facing companies considering blogging (which is):
“They might say bad stuff about us!”
Guess what? THEY ALREADY ARE, except you don’t know about it. So you can’t participate, and you certainly cannot control or rebut, because you don’t have the forum, you don’t have the tools, and you don’t have the expertise.
At the AIMS Canada 10th anniversary event Shel Holtz raised some good points, addressed some serious issues and made a great case for the wisdom of blogging. For me, it came down to this…a corporate blog allows you to own the conversation.
Because it’s happening, whether you like it or not.