I have been blogging for a long time, but always under a nom du web – first out of paranoia about weirdos, then out of the desire to be able to speak and discuss anything and everything I wanted without worrying about who might be reading.

At the same time I was running and growing our parent firm, new sun creative. New sun has been around since 1992, but when I joined in 2001 we began diversifying both clients and products. Now we are a full-service on and offline custom publications firm – you can find out more on our website.

Which brings me to this blog. There’s not much here, eh? That’s because it’s new. I have imported some relevant posts from my “personal” blog (and there are a few) but the rest have been created relatively recently. As we turned our attention more directly to helping our clients communicate with their customers via emerging social media channels, the need for this blog became apparent, both as a way of sharing our experience and getting to know who else is out there, blog-evangelizing.

So here we are. Have a look around and come back often. I look forward to hearing from you and growing yet another blog into adulthood! (and no, I will not tell you where my personal blog is).