I was perusing the Association of Internet Marketing & Sales website (nice new blog, by the way!) and saw this listing for a talk that Shel Holtz is giving on September 20th. So of course I immediately bought a ticket!

Details are as follows:

How Social Media is Changing Everything You Know……and what you should be doing about it! [I added the "!"]

Wednesday September 20th, 2006

Business is changing. Technology has provided the means for people and communities to assume control of messages. For organizations to succeed in this new era, they need to cede control of the message and learn how to participate in the conversation. It’s no small challenge.

At this event, Shel Holtz, a leading online communications authority, will explore the advance of social media, the implication for existing media, and the role of the marketer in implementing “the new marketing” as a business strategy. Blogs, podcasts, and wikis are at the vanguard of this change.

In addition, you will learn:
• The role of social networks in business
• How to tap into the “wisdom of crowds” phenomenon
• Ways to leverage creative co-created with your audience
• Why tagging is the future of communication

Packed with examples from organizations that are walking the talk right now, this session will arm you with the knowledge you’ll need to prepare your organization for the tectonic changes that are occurring to business and communication.

There will be lots of time for Q&A so bring your questions. After the presentation we’ll continue the discussion over drinks and appetizers.

I’m as interested in hearing what Shel has to say as I am in who shows up. Hope I’m not the only one there!

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